What’s better than the gift of choice? Enter San Francisco startup Wantful, which allows shoppers to create custom books filled with 12 gift options. Here, 7x7 editors do the legwork for you. We’ve selected 12 great gifts for the thinker—from mighty tomes and desk accessories to thoughtful pleasures—all priced at just $50. Click to pay, send a book, and let your loved one decide. Holiday shopping? Done.

Click here to buy 7x7's $50 gift book for the thinker!

In the book:

1. Evouni iPad envelope sleeve

2. Pocket Square Clothing vintage style bowtie

3. Naïve: Modernism and Folklore in Contemporary Graphic Design (Gestalten)

4. Sea and Asters plant pod trio

5. Vietri lastra jumbo cup

6. Sagaform wine carafe with oak stopper

7. The Modernist (Gestalten)

8. Cavalier Essentials engraved zippo lighter

9. Harney & Sons historic royal palaces tea collection

10. $50 donation to charity: water

11. Evinco Brainchild Proprietary White 2010 local wine

12. Juniper Books For Whom The Bells Tolls restored edition


All photos courtesy of Wantful