Specs for Online Ad Units

Ad sizes currently on our site:

• 300x250
• 728x90 (top and bottom of site)
• 300x600
• 160x600
• 468x60

Types of creatives we can take:

• Images
  • .jpg
  • .png
  • .gif
• Animated Gifs
  • .gif
• Flash (see details below)
  • .swf
  • If client can send .fla file, that is helpful
• Third-party JavaScript or Iframe tags
  • Client can send this in whatever format they want, usually in .xls document
    • These ads include Rich Media and Expandable Ad Units (for details on what we can accomodate, see below)

Specs for mobile ad units

• Images
  • .jpg
  • .png
  • .gif
• Flash (see details below)
  • .swf
  • If client can send .fla file, that is helpful
• Third-party JavaScript or Iframe tags
  • Client can send this in whatever format they want, usually in .xls document
    • Mobile can NOT support expandable ad units

Specs for newsletter ad units

Sizes:

• 160x600
• 300x250

Creative types

• .jpg, .gif
• animated .gif

FLASH files

• When a client submits a flash creative, they need to insert what is called a ClickTag in order for it to track and click properly in DoubleClick
• Here is a link to directions on how the client can integrate the ClickTag
• IF the client is having issues, here is a site where they can upload their file and a ClickTag will be inserted for them.
• Once they are finished, they can validate the file by going here. This will tell them if they implemented it correctly or not
• Max file size: 200K

Rich Media Ad Specs

• Here is the DoubleClick page with all of the specs, if clients need more details, that can be referenced
• Sizes we accept
  • 728x90
  • 300x250
  • 468x60
  • 160x600
  • 300x600
• Max file size
  • 50kb
• Max Animation
  • Unlimited loops must be less than 30 seconds.
  • Additional 30 seconds on user interaction
  • An additional 4 minutes with click for video
• Audio
  • Must be user-initiated with a click
• Frames per second (fps)
  • 24
• Flash versions accepted
  • flash v. 4-10

Rich Media Video that is in Unit Specs

• You can find the details here.

• Video upon host initiation?
  • This is how long the video can be when it is first loaded, without the user pressing play or initiating anything
  • 30 seconds is the max amount of time it can run before a user needs to initiate anything
• Max file size
  • 50K on initial load and then 2.2MB polite
• Audio
  • User initiated Only
• Do we have progressive or streaming or both?
  • Both
• Other required buttons
  • Mute
  • Play/Stop

Expandable Ad Specs

• Here is the DoubleClick page with details on expandable ads
• Ad units on our site that can expand and how big they can expand to
  • 728x90 -> 728x180
  • 160x600 -> 320x600
  • 300x250 -> 600x260
  • 468x60 -> 468x120
• Ad units must expand and close on-click
• Maximum initial load size
  • 50K
• Maximum size per panel
  • 200K
• Required controls
  • Panels must include a prominent Close X in 16pt font or larger on the corner of the unit
• Animation Restriction
  • User-initiated action must be 30 seconds or less (2 mins if video)
• Approved expandable
  •  DoubleClick Rich Media
  • EyeBlaster Rich Media
  • EyeWonder Rich Media
  • Pointroll Rich Media