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7x7 Readers Show Love for The Big Eat Live

On Saturday, food-lovers and Giants fans alike took AT&T Park by storm for 7x7's first annual Big Eat Live! Foodie fans traveled from all around the Bay Area to taste bites from 30 top SF restaurants while spending time with friends and family on the field at the ballpark—and sharing it all on social.

Bold Street Style at the J-Pop Summit in Japantown

Over the weekend, Japantown hosted the busiest J-Pop Summit to date—but when you mix a Ramen festival with a Pocky eating contest, what do you expect?

Denim Comes Out With BetaBrand's New Gay Jeans

Local clothing manufacturer BetaBrand—home of the cordaround and metallic tracksuits, the latter a favorite among burners trying to discover themselves at Black Rock—workshops many of its new designs by throwing them on BetaBrand.com under the ThinkTank feature. A recent success of this Kickstarterish platform is a new line of Gay Jeans. Allow us to explain.

This Week's Hottest Events: Pedalfest, CoffeeCon, SF Marathon, & More

7x7 editors reveal the hottest events going on this week and give you a head's up on tickets to grab in advance (before they sell out)!

Spoonrocket Offers $1 Dinners Monday and Tuesday

You'd be a fool to pass up a $1 gourmet meal delivered straight to your door. 

We Wanna Be Friends With High Fashion Makeup Artist Victor Cembellin

The fashion industry’s best makeup artist isn’t in LA or NY. He’s right here in San Francisco. Victor Cembellin is an internationally renowned M∙A∙C Cosmetics Senior Artist—and a devoted Bay Area resident. 

A Marina Shop Owner With Unpredictable Style

What are you wearing?

Jumpsuit by Paper Lantern, hat by Roberto Sanchez, necklace by Eleni Cassavetes, shoes by Steve Madden, bag by Ingrid + Astrid. Everything I’m wearing is from Marmalade, except for the shoes. 

The 5 Most San Franciscan Ice Cream Flavors

We bring you this list of the five essential, must-try, and most San Franciscan ice cream scoops you can find in town.

A Guide to the Most Exotic Ice Cream in the East Bay

Sunday, July 20 is National Ice Cream Day! So even if the weather isn't cooperating, bring on the frozen cones with this guide to the tastiest, most unique ice cream in the East Bay. 

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