Skip to Navigation Skip to Content

Croissant, Dethroned; All Hail Kouign-Amann

Almost every Sunday someone approaches the Starter Bakery stand at the Temescal Farmers' Market, frantically scanning the selection of baked goods for something, something they can't quite identify. Brian Wood knows what it is. His kouign-amann launched Starter into existence about a year ago, and its popularity spread so quickly through the East Bay (where the bakery is headquartered) that people started seeking out the pastry with the name they couldn't pronounce, solely based on the buzz on the street. [For the record, the first word "kouign" is pronounced "queen," and the second part, "amann," is prounced like the capital of Jordan, Amman.]

Now San Franciscans can find the rare treat at several cafes around town, and Wood has had to put a hold on new accounts because his little bakery can't keep up with the demand. So what the heck is kouign-amann, you ask? Let's start by saying your morning croissant is about to get upstaged in the pastry case.  

SF Street Style: Deceivingly Simple Menswear in Civic Center

I spotted Gio Adame near Civic Center, in a deceivingly simple get up. I didn't realize it then, but I actually photographed Gio awhile back, in a very different look. What I like about his outfit below is that the fit and lengths are right on, and the details are slamming -- check out those cuffs and that perforated patent!

Spend Your Saturday Night with 'Dirty Girl' at the AMC Metreon

Abe Sylvia's Dirty Girl, starring Juno Temple (Year One) and newcomer Jeremy Dozier as a "married" couple whose rebellious streaks inspire them to flee Norman, Okla., for the presumably greener pastures of Fresno, will be screened as part of a special sneak preview tonight at the AMC Metreon on Mission Street.

Indie Theater Roundup: 7 Movies to See This Week

Fascinated by film noir? Head to the Roxie this week for a celebration of TV's greatest contributions to the genre, including shows and shorts directed a half-century ago by some of the greatest directors of our time, including Robert Altman, Sidney Lumet and Alfred Hitchcock. Elsewhere:

1. We Were Here

Where:
Castro Theatre, 429 Castro St., 415-621-6120
When: All Week

Your City, Your Chef 2011: Arthur Wall of Garcon

7x7's gastronistas aimed straight at the heart of San Francisco's food scene to anoint chef Arthur Wall—of the Mission's pioneering neighborhood bistro Garcon—as the winner of our 2011 "Your City, Your Chef" contest!

As San Francisco's status as one of the world's most vibrant culinary centers continues to thrill—with its head-to-tail feasts, two- and four-wheeled entrepreneurs, and molecularly gastronomic foams—it seems fitting that 7x7's readers and web users determined that the City's next bright talent would be found situated in the center of its most vibrant, diverse and celebrated dining destination.

No Cure for Cancer, But a Good Sense of Humor Makes It More Bearable: '50/50'

How impressive is 50/50, a movie that could easily have wallowed in the weepiest clichés and pressed all the tear-jerking buttons, but foregoes them for something subtler and more honestly moving. Here, improbably, we have a comedy about a young man, fit and fastidiously health-conscious, floored by a cancer diagnosis and faced with even odds to survive.
 

This Week in Local Music News

Bleached Palms release two new surf garage songs, "FYW" and "Slums", and we can't stop listening to them. [via The Bay Bridged]

SF Weekly publishes its most-anticipated acts playing at this year's Hardly Strictly Bluegrass Festival. Their picks make us scratch our heads, but then again, there's just so much to choose from. [via SF Weekly]

Indie Dance Party Fringe Graduates to DNA–Win Tickets!

In this multimedia age, there's one dance night in the city that rules them all, and it goes by the name of Fringe. It's the indie music lovers' holy grail, complete with giant video projections–which means for one night a month, you can pretend the glory of MTV never died. It used to take over Madrone Art Bar, but now it's growing up and graduating to DNA Lounge this October 7th, so you can count on it being bigger than ever.

Layer Cake: Not Just For Birthdays

When I think of layer cake, images of smiling, neatly coiffed, white-aproned 1950s housewives come to mind. I think of childhood birthday parties, the Pillsbury dough boy, the red Duncan Hines cake box, and tubs of store-bought icing in pastel colors. It certainly doesn't seem to fit in with the images I've got swirling around San Franciso dessert menus: all homemade ice cream, seasonal pies, and tight-rope walking flavor experiments sprinkled with salt. I can't help but get excited when a layer cake shows up at a dinner out. They're few and far between, so let's take a look at the restaurants and bake shops around town that are taking the sentimental layer cake for a spin. 

Daily Newsletters

Essential SF knowledge in your inbox

Sign up for our email newsletters for the latest on local food, arts and culture, fashion, design, technology, and more.

Subscribe to 7x7
Renew
Give a Gift
FAQ's