american apparel

Photography courtesy of Style.com

Striking envy in fashion-obsessed scooter riders everywhere, Karl Lagerfeld’s couture helmets have hit stores, reports the Cut. What’ll it cost you? Oh, just a cool $1,805 to $6,837 each.

Victoria Beckham will reportedly re-launch her premium denim line, but this time with a new look and a new name.

This could be one of these guys. Dream big.

We received word via Twitter that American Apparel was holding a casting call down the block and couldn't resist the opportunity for some prime video footage.  Watch some of our local candidates for the next steamy American Apparel ad strike a pose.

Daily reads from our feeds...

Conde Nast shows magazine favoritism (gasp!) by giving Men.Style.com the axe in October while introducing shiny new websites for GQ and Details, according to Ad Age.

As if the term "mandals" wasn't bad enough, now menswear designers are adding socks into the equation (via Refinery29).

Kayne's sold-out sneaks

Daily reads from our feeds...

Paper is the new denim according to Diesel, via 10 Magazine.

Diminutive celeb stylist Rachel Zoé to launch "The Zoe Report", via The Cut.

courtesy of americanapparel.net

With our Neighborhoods issue approaching faster than we'd like to admit, it seems like all talk around the office has been centered around SF districts this week. Though the borders between 'hoods can be fuzzy, they certainly each have a distinct style about them. We decided to have a little fun and mash up two seemingly opposite neighborhoods into one look that we could see just as easily on a girl shopping the stroller-lined Chestnut Street as one having a beer at Zeitgeist.

Which two neighborhoods should we combine next?

Photography courtesy of American Apparel

The brouhaha over the arrival of American Apparel onto Valencia Street has grown in recent days from small rumbles to an all-out hipster vs. hipster verbal slugfest on the local blogs.