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In Theory


Amy, 39, clothing designer
Lives in: Nob Hill
Wearing: shift dress and my favorite Theory shoes.
My style icon: Hmmm ...

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Feelin' Lil Wayne


Cameron, 21, musician
Lives in: the Sunset
Wearing: Marc by Marc Jacobs T-shirt and pants, Vans, Gucci belt.
My style icon: Lil Wayne

Casual Confidence


Brie, 30, writer
Lives in: Laurel District in Oakland
Wearing: dress from Target, earrings from Turkey
My style icon: My grandma

*Title supplied by subject to describe her look.

Old Is In


Alexa, 31, visual merchandiser
Wearing: Ray-Bans, a vintage dress, brown leggings, brown suede flats and vintage earrings. (Her bike is a 1970s Schwinn.)
Favorite vintage shop in the Mission: Idol Vintage (3162 16th St., 415-255-9959)—“I like anything that’s old.”

Coming from a Date


Richard, 21, sales associate
Lives in: downtown SF
Wearing: H&M jacket and belt, Bloomies shoes, Express jeans
My style icon: Marc Jacobs

*Title supplied by subject to describe his look.

Punk Lover


Sook-Yeong, 26, fashion design student
Lives in: Japantown
Wearing: Vintage jacket, top from Korea, Diesel boots, earrings from Hayes Valley store.
My style icon: I don’t have an icon, but I really like the punk style.

Vintage Meets D.I.Y.


Alyssa, 28, graphic designer for ReadyMade magazine
Lives in: NoPa
Wearing: Vintage velvet blazer from Goodwill, Old Navy tank and jeans, Steve Madden flats, Fred Flare doorknockers, necklace and ring are self-made (check out, brooch from thrift store.

Inspired by Cold Can of Tecate


Ed, older than you think, sales rep for Adidas
Wearing: Adidas camo trucker cap procured from eBay Japan, solitary arts T-shirt from Geoff and Yongki, Adidas Campus skate shoes.
My style icon: Stuart Braithwaite rules.

*Title supplied by subject to describe his look. Subject participated in Thread, the traveling fashion event showcasing local designers, on Sept. 22. Mark your calendars for Thread's return on Dec. 16.

photography by Misha Vladimirskiy

Hip and Comfy

Pamela and Joanna

Joanna (left), 34, designer/digital artist
Lives in: Potrero Hill
Wearing: Red Star Ind. Boombox T-shirt, Diesel jeans, G-Star blazer
My style icon: me!
My most recent fashion find: G-Star blazer

Pamela (right), 33, photographer
Lives in: Potrero Hill
Wearing: Red Star Ind. Microphone T-shirt, Diesel jeans

Stay-at-Home Dad


Jerrad, 34, manufacturing plant owner for Tank Theory
Lives in: Sacramento, CA
Wearing: Tank Theory jacket, Tank Theory sinister circus T-shirt, Levi’s 511, Vans Sk8 High Tops
My style icon: Vincent Gallo
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