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SF Style Blogger Aimee Song Loves Leopard Prints in the Winter

While most stray to gray sweaters during the cold months, Aimee Song prefers to turn the notch way up in leopard prints and slashed jeans. The San Francisco style blogger behind Song of Style has a penchant for adding a hardcore twist to her look and we love how she made it appropriate for  Wintertime dressing.

Brand to Watch: Theodora & Callum (Available at Candystore Collective Next Year)

Our radar is buzzing for new accessories line Theodora & Callum, a refined bohemian inspired brand created by Stefani Greenfield, co-founder of ScoopNYC and Desiree Gruber, executive producer of Project Runway. Talk about an all-star match up!

We Heart Levi's + Pendleton Collab

It's one of our favorite collabs of the year: Levi's and Pendleton have teamed up to create a special seven-piece collection just in time for the gift-giving holidays.

SF Style Blogger Laura Ellner Shares Her Feminine Fall Look

If our first SF blogger style series left you wanting more, check out our latest find: Laura Ellner. Laura's street style blog, ontheracks, is constantly filled with attainable fashion inspiration so we asked her to share her favorite Fall look.

Lombardi Sports Kick Off Ski Season With Winter Fashion Show

'Tis the season to be skiing, snowboarding, and sledding. But before you head out to enjoy the new powder, we suggest you stop by Lombardi Sports to check out its winter "Avalanche" fashion show happening this Thursday at 1600 Jackson Street. After all, don't you want to be the cutest snow bunny in the cabin?

La Boutique Brings Together Jennifer Siebel Newsom and Margaret Cho For a Good Cause

We always hit up La Boutique when we're in the mood for a unique fashion confection, but tomorrow gives us an even better reason to stop by. First Lady of San Francisco, Jennifer Siebel Newsom and funny girl Margaret Cho will be there to celebrate Jennifer's documentary, Miss Representation, and it's not just any party.

Cameron Silver's Decades Denim Hits Select SF Boutiques

Cameron Silver, the genius behind LA's Decades and Decadestwo designer vintage boutiques, has just launched his very own vintage-inspired denim line dubbed Decades Denim and he's bringing it to a boutique near you.

SF's Stylish Blogger Liz Cherkasova Shares Her Freshest Fall Look

Meet Liz Cherkosova, the cutie behind popular SF street style blog dubbed, Late Afternoon. We've been chronicling her amazing 'fits for a while now and with Fall in full swing, we asked Liz to share her freshest cold weather look.

Feisty Elle Gives Up Her 5 Fall Picks

We couldn't agree more with Leslie Yang's Fall shopping motto, "stay warm and buy local". Yang, owner of the eco-friendly SF-based jewelry line Feisty Elle, creates an artsy array of super lightweight jewels comprised of bamboo and virgin merino wool. Such a creative genius requires an awesome Fall wardrobe, so we asked Yang for the scoop on her five Fall must-haves. Ready to shop?

Love It or Leave It: Fall's High-Waist, Wide-Leg Trousers

While some SF hipsters might cringe at the idea of ditching their denim skinnies, high-waisted, wide-leg pants are back this season thanks to designers like Diane von Furstenberg, Marc Jacobs, and Zac Posen. We, (and Rachel Zoe), personally love the somewhat tongue-twisting '70s inspired trend, but are you smitten?

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