It began in a local artisanal cake shop.
That's where Eel & Ermine founders Evelyne Aikman and Elinor JD Diamond discovered that their sweet tooth extended past buttercream frosting and into the world of handmade fashion.
Bothered by how difficult it was to find a uniquely perfect dress for an occasion without forgoing rent, they decided to take a stand and do something about it. This is where the story gets good.
The lovely ladies decided to create a line of timeless, affordable designs using vintage prints and airy cottons, often resulting in a fabulous modern Betty-Draper-on-holiday feel, from the full skirts (Von Trapp) and dramatic angled bustiers (Scarlett O' Hara) down to the high-waist Resort Short and AntiTrack Suit.
One glance at our calendar made one thing very clear, there's much too much happening this week to keep it all to ourselves. So put on your walking heels and get ready for some serious summer shopping:
One glance at our Facebook events calendar made one thing very clear, there's much too much happening this week to keep it all to ourselves. So put on your walking heels and get ready for some serious summer shopping:
The Colors of Summer, Thurs. 6/3 from 6-9 p.m., Free: Party like you don't have to work on Friday at Shotwell with the help of free PBR, Jello shots and beats by DJ Sarah Delush. After your inhibitions are sufficiently lowered, enjoy a mini mani by Tranquility Nails and snag some fresh summer threads on sale.
Name: Stacy Hamra
Works at: Tartine Bakery
Wearing: Dress, belt, cardigan, bag and shoes, all thrifted. Sunglasses from street vendor.
You couldn't live without: Thick black tights and my bang comb.
What are you most excited about wearing this summer? Silk dresses.
Style icon: My mom.
Your perfect Sunday: Wake up late, make a cup of coffee and take my dog, Bella, on a walk to the farmers market.
With Memorial Day Weekend rapidly approaching, it seems like everyone we know is getting ready to escape the city for some much needed fun in the sun.
But there's no need to book a last minute getaway to avoid feeling left out around your newly bronzed co-workers on Tuesday. Instead, get your hands on some wheels and head straight to Stinson Beach.
That's right, it's going to be 75 degrees and sunny about 45 minutes from your doorstep. What more do you need to know?
Ah yes, what to wear. From an adorable floral bikini to the perfect knit sweater to toss on when the sun sets, you'll be ready for your Vitamin D fix in no time:
An online treasure trove for all things handmade and vintage, Etsy is one of our top go-to sources when we want to break away from our fast fashion fixes and and opt for something unique but still inexpensive. After scouring SF's Etsy Local shops for this week's round-up, we wanted to share what's impatiently waiting in our shopping cart:
It's no secret that SenSpa is anything but your ordinary, run-of-the-mill urban day spa.
Nestled just outside the hustle and bustle of the city in the Presidio, they recently opened a wellness apothecary where you can create your dream scrub or fragrance with the help of a Master Aromatherapist. They also have a makeup artist on hand to help you refresh your look or get ready for an event at SF's only full-service BECCA cosmetics station.
But it doesn't end there, oh no.
SenSpa just launched SenZen, an innovative skincare line that fuses their signature Eastern healing meets Western technology philosophies.
Perhaps this is a bit dramatic, but we're pretty sure all our friends and acquaintences (that we casually stalk on Facebook) have signed a secret pact to get hitched this summer. And as much as we love a good party, weddings seriously stress us out.
Not only do you have to make a registry gift appear heartfelt, you also have to look fabulous without outshining the bride. Add in all the "rules" (ie. no black, no white, don't look like a bridesmaid, etc.) and shopping starts to seem more like a chore than one of our favorite pasttimes.
But never fear, we scoured the web for an ensemble that will make us stand out from the crowd (but not overly so), and think we've come up with just the thing:
With all the fast fashion buzzing around Union Square and beyond, it's refreshing to see its complete opposite sprout up in the heart of it all.
Quietly launched two months ago, the luxury Italian cashmere brand hopes to reinvent your wardrobe with timeless, seasonless investment pieces crafted exclusively in Italy.
When you set foot into the sleek shop (think Italian stone floors, pulverized marble walls and custom oak furniture), prepare yourself for a mindblowing mix-and-match adventure. Everything, and we mean everything, complements each other in a fresh way.
One glance at our iCal made one thing very clear, there are way too many fashionable happenings this week to keep them all to ourselves. So put on your walking heels and get ready for some serious shopping: