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Mikhael Romain

Sustainable Underwear: Taking Sustainability to New Lows

Strangers are emailing Jeff Denby and Jason Kibbey nearly naked photos of themselves. It’s an unexpected bonus from the August launch of their underwear company, PACT. “I’m admittedly an underwear nerd and I told anybody that would listen that I wanted to start a garment company,” says Denby, who met Kibbey in the MBA program at the Haas School of Business at UC Berkeley in 2006. The two, who share a passion for environmental advocacy, paired up to design a sustainable, stylish undergarment. When wunderkind SF designer Yves Behar saw their prototype in a product-development class, the idea expeditiously moved from class project to business plan.

Hot 20 2009: Sabrina and Eunice Moyle of Hello!Lucky

Photography by John Lee.

In the age of Tweets and IM, sending a handwritten note—via snail mail no less—seems archaic. But everything sisters Eunice and Sabrina Moyle create at their letterpress stationery shop, Hello!Lucky, is based on deliberate and painstakingly precise actions that take time.

Hot 20 2009: The Mad Men, Andrew O’Dell and PJ Pereira

Photography Erik Almås

The scene couldn’t have been more Jerry Maguire: Two ad executives are sitting across from each other with their laptops in a Starbucks, their temporary office, the day after leaving prestigious corporate positions to start a new kind of firm—one that makes the consumer the priority. Both are thinking, "Oh, my God, what have we done?" But cliché or not, within weeks of that meeting, PJ Pereira and Andrew O’Dell had landed Lego as the first client of their namesake firm.

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