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11/19/079:39 am

A Shu In

Courtesy of Shu Uemura
Shu Uemura, in my mind, equates with my simply-can’t-live-without 18K gold lash curler and my wanna-be Madonna faux mink false lashes— so I was a little skeptical when I heard the hubbub about the Japanese cosmetics brand venturing into hair care. I definitely have my preferences when it comes to hair products (whatever I try, I end up going back to Paul Mitchell’s lightweight Super Strong Daily Shampoo and Conditioner, and Bumble and Bumble’s styling lotion for a smooth and shiny finish). Still, as a beauty editor, I’m probably more adventurous then the average person when it comes to using myself as a product-testing guinea pig.

Only a handful of salons in the city have started carrying the Shu Uemura Art of Hair line; a new Euro-chic salon in Russian Hill, aptly named Salon, is one of them. Last week, I headed straight for the petit salon’s Blow-outs and Bubbly event to scope out the hair care hype. There, a lovely stylist named Kelly gave me an expert cut, followed by an application of Shu’s silk oil, a blow out, and finally an all-over spritzing of the Shu micro-fine finishing spray. Even on my fine, straight Asian hair, the products felt light yet conditioning, and smelled fresh, not perfume-y. I usually have to wash and dry every morning, but even after sleeping on it, I woke up sans bed head and maintained my smooth and shiny locks. I headed out for the day, greeted by co-workers who commented: “Did you get your hair straightened? It looks amazing!” Looks like I’ll be hooked on Shu for more than lashing out.

 
By Nerissa Pacio
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Shu Uemura was a Japanese make-up performer and creator of the Shu Uemura worldwide cosmetics line which bears his name. 646-204 dumps The products are well-known all across the world for their top quality and highest standards. It is projected that as of in the early hours of 2008, Shu Uemura Cosmetics currently makes just about $100 million dollars a year in worldwide sales at its stores worldwide. 640-863 dumps The corporation now has opened its stores in Paris, New York City, London and Hong Kong, along with having outlets all the way through Japan. The company's product line has extended more than the years to contain hair and daily life products, scent, bogus eyelashes and 640-460 dumps handmade makeup brushes.

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