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Yelp Finally Lets Restaurants Defend Themselves

As reported on SF Gate today, "In an e-mail sent to some of the Yelp's most active users Thursday, the San Francisco-based company solicited feedback about an upcoming feature that will let businesses post replies to user reviews." This is clearly in response to all the flack Yelp has been getting of late.

"We're confident business owners will realize they're talking in public and that they need to put their best foot forward," Jeremy Stoppelman, Yelp's co-founder and chief executive, said.

Now that restaurants can respond to their critics, I imagine Yelpers will want to wear T-shirts, a la Delfina, bearing the words of the rebuttals from the restaurants they trash. I can just see Craig Stoll's response emblazened on a American Apparel tee: "Yo' hair and yo' mama are both soooo much greasier than our pizza ever will be." Or: "You wish it was pig fat, you fat pig."

This is going to be good.