Explore the Junior League of San Francisco's Fashion Showcase


Attention San Francisco fashionistas: if your plans for New York's fashion week were derailed by the dreary, freezing East Coast weather—don't fret! The Junior League of San Francisco serves the hotness with their annual Fashion Showcase!

The JLSF has expanded their spring highlight—themed "Fashion Forward: Setting Sail Into a New Century" giving the upcoming America's Cup a shout-out—to a three-day style and shopping festival with special events appealing to a broad range of guests: families, young professionals, and those newly acquainted with the Junior League. The extravaganza happens February 28th through March 2nd at Fort Mason.

Here's the official lineup of activities—and don't miss the fantastic deals that are active now, from partners proudly supporting the Junior League of San Francisco!

For tickets and more info, click here.

Thursday, February 28:

  • A Benefactor Preview Party of the Fashion Boutique Marketplace (5:00 PM - 8:00 PM) – featuring 25 hand-selected fashion vendors from the San Francisco Bay Area and beyond
  • White Nights on the Water (8:00 PM - 11:00 PM) – a cocktail party for Bay Area young professionals with a special focus on innovative fashion, cocktails, hors d’oeuvres, DJ Chris Clouse and Silent Auction

Friday, March 1:

  • Daytime Shopping in the Fashion Boutique Marketplace (10:00 AM - 4:00 PM) – VIP ticket holders receive a tote from Toss Boutique
  • Fashion by the Book – a seminar and interview series hosted by fashion-industry insiders
  • The 87th Annual JLSF Fashion Show (6:00 PM - Midnight) – this year’s Black Tie runway show will continue to feature JLSF members as models and will feature designs by Athleta, Brooks Brothers, Fashion Incubator San Francisco, Janie and Jack, Jin Wang, Kirribilla, Trina Turk, Wacoal and more. The special evening will begin with a high-end cocktail party, bountiful hors d’oeuvres and food stations from Paula LdEuc Fine Catering, and will include a Live Auction and, of course, a spectacular runway show with up-close runway seating

Saturday, March 2:

  • Daytime Shopping in the Fashion Boutique Marketplace (10:00 AM - 4:00 PM) – VIP ticket holders receive a tote from Toss Boutique
  • Mimosas & Monograms Presented by Toss Boutique – and Tots & Trucks (10:00 AM - 1:00 PM) – an engaging, family-friendly event featuring children’s fashion and children’s activities - along with activities for the parents!
  • The Children’s Fashion Show Presented by Janie & Jack (1:00 PM) – a daytime runway show featuring children’s fashion, including a boxed lunch


  • Trina Turk: 15% OFF when you mention JLSF now thru March 10th (Burlingame Store)
  • Athleta: Mention JLSF now thru March 10th at the Athleta store on Fillmore and 10% goes back to the League
  • Toss Designs: 15% of your Total Purchase goes back to JLSF FS when you mention JLSFFS at checkout at the SF & Corte Madera stores
  • Fairmont Hotel SF: 10% of your Total Stay goes back to JLSF FS. Use Code: PJRT
  • Cultivar Wine: 15% of Total Purchase goes back to JLSF FS. Use code: JLSF
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