SF-Native Derek Lam Doing Crowdsourced Collection for eBay
Old news: designer collections for Target and H&M. Newish news: designer collections for eBay (think Narciso Rodriguez and Norma Kamali). Breaking news: the first-ever crowdsourced collection designed and produced by SF native and international fashion celeb Derek Lam exclusively for eBay.
That's right—you, as part of eBay's global community, can help determine which pieces will be produced for the final collection. As we've already seen, technology has started to play a large role in the future of fashion (live streams of runway shows during fashion week, collections launched via music video, offering pieces to online consumers during fashion week shows) and this news is further proof of this advancement. “Having a direct and immediate dialogue with the online audience is what makes fashion exciting and relevant in this moment,” said Lam.
Lam will unveil the ready-to-wear collection during February's New York Fashion Week and shoppers will have the chance to vote for their favorites on eBay.com. The final collection will be available for purchase on eBay in Spring/Summer 2011 at "accessible." price points, but you might want to start saving now.