What Do You Think of The Gap's New Logo?

What Do You Think of The Gap's New Logo?

By

For reasons unbeknownst to us and the rest of the blogosphere, Gap decided to ditch their iconic logo for something a bit more...modern.


And by that, we mean they wrote their name in Helvetica and slapped a blue gradient box on the righthand corner.

Don't get us wrong, we love Gap and a silly logo won't change that, we just want to know why? An effort to revamp their look to improve sales? An attempt to take in American Apparel's fleeting customers?

What do you all think about the redesign?

Related Articles
Now Playing at SF Symphony
View this profile on Instagram

7x7 (@7x7bayarea) • Instagram photos and videos

Neighborhoods
From Our Partners