Shops are gearing up for Valentine's Day and American Heart Month with deals on date-worthy clothes, spa treatments and giftables.

The Blues Jean Bar: Time to grab a member of the opposite sex and get into some denim at this Cow Hollow store. If you both buy a pair, you’ll save 20 percent on the total purchase price through the end of the month.

Goodwill and Levi’s: Drop off donations of clothing or household goods at San Francisco’s flagship Goodwill or the Fillmore donation center before February 7, and you’ll walk away with a coupon for 30 percent off your next purchase at any Levi’s store.

Robindira Unsworth: Save 25 percent off your jewelry purchase from this Bay Area-based designer when you shop online and use the code LOVE at checkout. Good through Valentine’s Day.

The Warehouse Sale: If there’s a serious deficit in your denim supply, you’re in luck. Head to Fort Mason today and tomorrow for up to 80 percent off retail prices on men’s and women’s denim brands such as AG Jeans, Paige and Rock & Republic.

Cinta Aveda Institute: They say good things come in threes. The latest example: book a facial and any two waxing services and receive 75 percent off the total when you mention discount code FACE75. The deal is good throughout February. Call 415-989-4400 to book.

Oxenrose: Who needs flowers and chocolate when you can score a basket full of goodies from Hayes Valley businesses on Feb. 14? To get in on the action, pop into this Hayes Valley salon before Valentine’s Day to enter. Among the prizes included are $100 gift certificate to Azalea, a t-shirt from Lemon Twist, $75 gift certificate at Oxenrose, a private pilates session at Informed Body and a full line of facial products from Earthbody.

Ooma: In honor of National Wear Red Day (today), this North Beach boutique is marking down all pink and red items by 15 percent through Valentine’s Day. An added bonus? Items with hearts are 10 percent off.

Spa Radiance: Buy a $100 gift card, and you’ll also receive an organic pink grapefruit vitality mask by Eminence (reg. $58) free with your purchase.

Macy’s: To celebrate American Heart Month and National Wear Red Day, the department store will gift any customer wearing red (even if it’s just your lipstick) with 20 percent off a selection of in-store merchandise now through February 7.

Cocoon Urban Day Spa: The specials from this local spa and yoga retreat are quite enticing this month. Along with $200 gift cards for $175, offers include three 90-minute yoga classes for $20 (first-time students only) and a free spa manicure with any massage appointment.

Filippa K: As of yesterday, the Kearny Street store had marked items from its fall/winter collection down by as much as 70 percent.