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Hot 20 Under 40 Reader's Choice: The Top 10 Finalists

Round 3

You hear that the Bay Area is a hotbed of creativity and innovation a lot. So much, in fact, that it's easy to get a little jaded on the subject. But it's true, we live in a community brimming with do-gooders, entrepreneurs
and risk takers, as evidenced by the extremely impressive group of Hot 20 Reader's Choice nominees below. So read their quick stats, get inspired and then vote on who you think we should feature as the Readers' Choice Winner in our October Hot 20 Under 40 issue, an annual celebration of the city's 20 most up-and-coming movers and shakers under 40. (Check out the 2009 Hot 20 Under 40 class here)

We're now in the third round of voting, and the nominees below represent the top 10 finalists with the most votes. (Click here to see all of the nominations from round 1 and the 20 finalists from round 2).

Vote on who you think should make the next round!

August 9: 5 finalists
August 11: Reader's Choice Winner announced



1. Lisa Lee and Melissa Hung, Publisher and Founding Editor of Hyphen Magazine
Hyphen Magazine is one of the most influential Asian American publications in the country, featuring stories from Asian American culture, arts and politics, many of them right here in San Francisco. Lisa and Melissa both have day jobs (Lisa at Facebook and Melissa at WritersCorps) and run the magazine as a side project (Melissa also curates the annual Slant Film Festival).



2. UCSF's Mabuhay Health Center
This group of renegade UCSF MDs (all under 40) opened a free clinic last December at Bayanihan Community Center in SoMa. Now they're extending their services to the youth of SF by opening a site at Bessie Carmichael Elementary school in October, which will offer health education and free medical and dental care for students.



3. Stephanie Duchaine, "The LG Girl"
Beating out professional models and seasoned actresses in the audition process, former Google employee Stephanie Duchaine recently became "The LG Girl," an addition to the mobile phone company to bring brand awareness through social media. Stephanie blogs, tweets and does video interviews (recently at SF-based Twitter client Seesmic) on the latest and greatest in fashion, sports, tech, and of course, LG phones.



4. Daniel Cohen, Founder of Collective Good
A producer at the Graphic Design Group at Apple, Cohen also heads up Collective Good, an organization that promotes fun events and activities to raise awareness and inspire action. Their next event is August 11 at 111 Minna, where Collective Good will raise money for the Imagine Bus Project, an arts organization for children in underserved communities.  



5. KK Ledford, Yoga Teacher
Certified Anusara instructor KK Ledford teaches at the Hayes Valley Yoga Tree, incorporating Kashmir Shaiva philosophy, astrology, great music, fierce dedication and a quirky sense of humor into classes. She also works privately with clients that have health concerns and therapeutic needs. She can be found in dragonfly pose when she's not teaching classes.



6. Mayka Mei, Blogger and Fashion Hound
Mayka Mei works for Palo Alto-based indie fashion company Moxsie and also runs, a blog that focuses on everything from race and ethnic issues to her love of enormous rescue dogs and the latest fashion trends.



7. Lauren Geremia, Founder and Principle of Geremia Design
Part designer and part curator, Geremia is the visual force behind some of the Bay Area's hottest restaurants and bars, including projects at 330 Ritch, Aventine, Bloodhound and 83 Proof.



8. Brian Hassan and Justin Roberts of BayPoint Benefits
Brian Hassan and Justin Roberts started BayPoint Benefits, an employee benefits consulting firm with a core focus in sustainability and the environment, four years ago. The company is an innovator in an industry notorious for its dearth of creativity. It has quickly grown into a nationally-recognized, award-winning organization that has become the exclusive benefits provider to science and tech giants and has been featured on CNN and Fox Business News.



9. Matthew Cheney, Founder of Mission Bicycles and Chapter Three (A Drupal Development Firm)
Matt started Mission Bicycles in 2009 and also is the co-founder of Chapter Three, a Drupal Development firm in SoMA which (full disclosure), redesigned both and our sister site, Chapter Three does open source web development with Drupal for companies like Oxfam, Kiva, Sanford and the United Nations.



10. Lindsay Siegel, Digital Diva
Lindsay has led the development of groundbreaking interactive campaigns for the NBA, HP and Sprint at SF's esteemed Goodby, Silverstein & Partners. She's also partnered with branding house M2SF and is working on Nut-rients, a company dedicated to fighting child hunger in developing countries.

*Nominations that were emailed to with an explanatory paragraph about the nominee and a photo were published. We did not publish any nominees who were part of past Hot 20 Under 40 classes. All finalists must verify that they will be under 40 years old by October 1, 2010.