What’s better than the gift of choice? Enter San Francisco startup Wantful, which allows shoppers to create custom books filled with 12 gift options. Here, 7x7 editors do the legwork for you. We’ve selected 12 great gifts for the hipster—from bike gear and beetles to a craft beer brewing kit—all priced at just $50.

What’s better than the gift of choice? Enter San Francisco startup Wantful, which allows shoppers to create custom books filled with 12 gift options. Here, 7x7 editors do the legwork for you. We’ve selected 12 great gifts for the aesthete—from bold jewelry and leather goods to fab decor—all priced at just $50. Click to pay, send a book, and let your loved one decide. Holiday shopping? Done.

On October 17, 7x7 honored our Hot 30 2012—our editors' annual roundup of San Francisco's most promising and prominent innovators in food, sports, the arts, science, technology, design, business, nonprofits, and more—with a private, exclusive event at the fantastic Jones lounge and restaurant nearby Union Square.

On January 18th, San Francisco's elite business leaders were invited to the Ritz-Carlton San Francisco's beautiful new lounge and restaurant, Parallel 37, to meet 7x7's new executive editor, Chloe Harris Frankeny.

Chloe's strong fashion background and editorial vision were on full display as she announced a major redesign of 7x7's magazine, which will launch in March 2012 with the annual Spring Fashion Issue. Guests garnered face-time with Chloe to explore ways to collaborate throughout the year.