oakland designer

The Drape Top in digitally printed silk twill by Serial Cultura

Photography courtesy Ben Mayorga for Serial Cultura

For proof that print is, indeed, alive and well, look no further than the Spring 2010 collection from Serial Cultura.

The fifth collection from Oakland-based designer Jen Jennings continues the label’s love affair with bold hues and graphic prints paired with simple, flowing silhouettes. Inspired by traditional quilt patterns and optical art, Jennings’ new prints for spring abound in bright hues that can’t help but pop against the surrounding neutrals, blues and muted grays.

Princess Fati Farmanfarmaian in Verrieres & Sako at the Mid-Winter Gala

Photography courtesy of Drew Altizer

Lest you think couture gowns like the Verrieres & Sako Princess Fati Farmanfarmaian donned for the Mid-Winter Gala held late last month magically create themselves, we’ll have you know that the Ruckled Gown by the Oakland-based design duo required nearly three weeks of toiling 10 hours a days to make – and that’s with an existing pattern (yeah, and we thought we worked hard).

SFGallery143 Holiday Store

Photography courtesy of SFGallery143

If there’s one thing that always remains in fashion, it’s the weekend. As plenty head out of town on holiday adventures, others will be launching last-minute shopping missions and hunting down enviable outfits for upcoming soirees.