After opening its first storefront in Burlingame in October 2013 to great fanfare, local, sustainable fashion brand The Podolls is gearing up for a big 2014. The first thing on the husband-and-wife designing duo's agenda? Relaunching their webshop, which is now complete!
"We wanted our online site to reflect the experience of shopping in our brick and mortar space," explains Lauren Podoll, who designs the line alongside her husband, Josh. "In addition to our own collection, we're selling goods from the vendors we carry in our flagship store, from candles by Wendy Polish to denim by 6397, and shoes by Freda Salvador. We love styling our looks with hand-loomed scarves, Clare Vivier bags, and Westward Leaning sunglasses, so now when you buy a Podolls dress online you can easily accessorize it with other items from the site."
The Noe Valley residents are also offering visitors of the clean and sleek site exclusive fabrications and, in the very near future, access to their adorable childrens line, Podots (made of excess fabric from the main collection), which is currently only available at The Podolls flagship.
Want to see what's in (web)store? From shibori-dyed blouses to baubles by local Jessica Niello, see our top seven picks in the slideshow above.