This is probably the coolest thing ever. A PBR coffin makes so much sense, providing during the guy's golden years a sense of security that he'll be buried in style and, that after he's gone, he'll be the envy of all the corpses who just got regular old coffins. I'm thinking I might have to get a coffin in the shape of one of my favorite drinks, perhaps Campari, Chartreuse, or maybe even a bottle of Champagne Salon.