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San Francisco Halloween Guide: Parties for Every Personality

Halloween will be here before you know it, so don’t wait until All Hallows Eve to ask yourself the most important question of all: What am I doing tonight? Start thinking of costume ideas because we rounded up the best bets for a spine-tingling good time this October 31.  

New Line of Scents Inspired by Legendary Vogue Editor Diana Vreeland

In her 1984 autobiography, Diana Vreeland wrote that "Scent, although you can't see it, is as important to a well-turned-out woman as her makeup, her nail varnish, her pearls..."

Flash Sale: Stay in the Know with a Free Subscription to 7x7

7x7 Flash Sale

Yes, that's correct—we're gifting our local Bay Area residents a complimentary subscription to 7x7! Be the ultimate resource on everything that's happening in Bay Area food, fashion, and culture by signing up for a free subscription to 7x7 magazine.

7x7 Toasts Bay Area Luminaries in High Style at the Hot 20 Launch Party

Editors, designers, social mavens, restauranteurs, and a host of San Francisco's finest gathered at the penthouse at The Battery to celebrate the launch of 7x7's October Hot 20 Issue and the multitude of Bay Area trailblazers honored within its pages.

Sensible Chic and World Class Art on Alcatraz

In 1963 the last prisoner to get off of Alcatraz was asked how he felt about leaving. He replied, "Good... Alcatraz was never no good for nobody." And who would disagree? The prison is great for sea birds and tourists, but locals rarely go there. Until now.

Canines and Cocktails for a Cause

It was Auggie's big night out. All eyes were on him as he stepped out of his Uber and into the chic Hedge Gallery for a private cocktail party. The sexy beast owned the room. Women oohed and ahhed. Photographers captured every moment. Auggie was one lucky dog...

Wine Country Equine: Nacho Figueras Plays St. Regis Polo Cup

A horde of sunkissed, chic denizens took part in the inaugural St. Regis Polo Cup at the Wine Country Polo Club in Sonoma Valley on Saturday. Were you there? You should have been.

Saks Fifth Avenue and Donna Karan Celebrate Women

Like clockwork, another herd of well-to-do types converged upon a Union Square department store to mingle with other fashionable types while having their beautiful mugs photographed and checking out some designer duds. This week's batch of upper esche comes to you from Saks Fifth Avenue Celebrates Donna Karan's Women Who Inspire. And just who are said women of such inspiration? See for yourself. 

Christian Louboutin Welcomes the Well-Heeled at Maiden Lane Opening

A landslide of stylish denizens and society ilk came tumbling down from their tony San Francisco hills to welcome Maiden Lane's newest baby: Christian Louboutin.

SF Symphony Opening Night Gala Kicks Off Season with a Bang

Think the symphony can’t be raucous? Think again.

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