Admit it: You love a morsel of beauty. You know the excitement when you're making a purchase at Sephora and you get to pick your rewards freebie? SF-based beauty entrepreneur and makeup artist Lindsey Guest knows this feeling well and recreates it with Beauty Army, a luxury beauty sample box service for $12 a month.
With the success of online shopping clubs (the BeachMint empire leads the pack) it's no surprise the beauty world followed suit. The idea is simple: Visit BeautyArmy.com, create your custom beauty profile, and Beauty Army will make recommendations based on your preferences. You can then choose your six desired samples every month. Or, you can be surprised and let the team choose for you. There's free shipping, so that's $12 flat.
Makeup, hair, nails, bath and body brands range from scientific, like CellCeuticals, to naturals, like Weleda, with more to come. Every box is beautifully packaged in black and pink camouflage and after you've surveyed the contents, you can purchase any full size favorites online. With three, six and twelve month subscriptions, Beauty Army makes for a modern gift idea for the beauty junkie in your life.
The Beauty Army team of experts consists of Jon Hennessey, a globe-trotting beauty artist and educator who has catered to numerous red carpets, Orlando Santiago, a makeup artist who created Lady Gaga’s looks in the 'Born This Way' video, and the highly-regarded artists Kimberley Bosso and Victoria Stiles.
What samples would Beauty Army's CEO choose? She shares her current fascinations: “Definitely strong brows. The brows define the entire face and nothing is more beautiful than a perfectly shaped, strong brow. Dewy skin is also among my favorite beauty trends. Natural, luminous skin always looks beautiful.” One of the current bestsellers, the Shea Terra Rose Hips Black Soap Deep Pore Facial Cleanser, can help you obtain that sought after dewy look.
Perfect for trial and travel, Beauty Army has Sephora and Kiehls beat.
Sam Durbin (firstname.lastname@example.org) is a California lifestyle writer who honed her blogging skills as Editor of FabSugar.com. Sam graduated from The Fashion Institute of Technology, and also writes for 7x7 Magazine and Gilt City.