On August 9th, the W San Francisco and 7x7 celebrated the winner of Russian Standard Vodka's weeks-long "Toast to Ambition" mixology contest—Erik Tennyson of Upstairs at W San Francisco!

The private event welcomed VIPS from San Francisco's nightlife, entertainment, design, tech, and artist communities to enjoy complimentary signature Russian Standard Vodka cocktails—including Erik's winning recipe, called The Devil Goes to Moscow—while grooving to a techno soundscape from DJ CAMS . Delicious bites were provided by the fantastic Trace restaurant inside the W San Francisco.

Guests camped it up at the popular photo booth LiveFotoSF (click here to view the photo strips!), and celebrated their own ambitions with San Francisco filmmaker/artist/author Marcus Ewert, who offered free tarot card readings.

Photos: Moanalani Jeffrey

PLEASE DRINK RESPONSIBLY. Russian Standard® Vodka. Product of Russia. 100% Grain. 40% Alc/Vol. ©2012 Imported by Russian Standard Vodka, NY, NY.