With our reigning champs back in full swing (and killing it, might we add), we had to select this Giant's-colored varsity jacket from Seedstore, as one of this week's top picks.

While the Richmond District isn't exactly known for great shopping, Seedstore continues to lure us in with their hand-picked selection of men's and women's wear. Here's what caught our eye upon a recent visit.

Seedstore (212 Clement St.): Open Mon.-Thu. 11am-7pm, Fri.-Sat. 11am-8pm, Sun. 11am-6pm.

1. Golden Bear Classic Varsity Jacket, $370

2. Clae Wilders Shoes, $136

3. Alternative Apparel Bahia Tee, $48

4. Gant Cable Cardigan, $185

5. Clae Strayhorn Unlined Shoes, $115

6. Gant Canvas Chino, $165

7. Pendleton Short Sleeve Fitted Seaside Button Down, $58


Lily Ko (lily7x7 @gmail.com) studied fashion design and merchandising at Central Saint Martins and the Academy of Art University. In addition to writing for 7x7, Lily is on the creative team at Pottery Barn, and works as a freelance stylist, writer, and designer.