Guys, you really should trek out to the Inner Richmond and check out the incredible, hand-picked selection at Seedstore. But let's suppose you:  don't really like shopping, don't like trying stuff on, and don't really find yourself in the Inner Richmond. Then the solution would be Seedstore's recently launched e-shop.

We took a peek and our current favorites include the latest from Pendleton (#2, #3) and a near-perfect, no-fuss wallet by Tanner Goods (#7). Oh, and if you're not really a shoe guy, leave it to H by Hudson (#1, #4) to turn you.

1. H by Hudson Merfield Boots, $294

2. Pendleton Portland Collection Hidden Placket Shirt, $198

3. Pendleton Shawl Collar Cardigan, $188

4. H by Hudson Jackman Boot, $354

5. Cone Mills Quilted Canvas Vest, $275

6. Gant The Cordster Pants, $170

7. Tanner Goods Leather Quad Wallet, $60


Lily Ko (lily7x7 studied fashion design and merchandising at Central Saint Martins and the Academy of Art University. In addition to writing for 7x7, Lily is on the creative team at Pottery Barn, and works as a freelance stylist, writer, and designer.