When it comes to custom-made goods, the San Francisco-based line Zelma Rose has plenty to offer.

Lisa Anderson Shafferowner and designer of Zelma Rose, hand-crafts each piece in her collection with boldy-patterned vintage and new materials. 

And did we mention personalization? We're suckers for the customizable lockets with mini magnetic chalkboards (#1), and the pocket squares (#2) and bow-ties (#6) embroidered with custom dates or initials.  

1. Custom Secret Chalkboard Locket with Convertible Antique Brass Chain, $110

2. Custom Pocket Square Add On Monogram with Date or Initials, $15

3. Chevron Statement Necklace with Convertible Chain, $40

4. Horseshoe Boutonniere, $25

5. Custom Heart Cross Stitch Necklace on Convertible Jewelry Chain, $50

6. Custom Bow Tie With Personalized Date, Initials or Phrase, $85

7. Taurus Zodiac Constellation Necklace with Custom Illustration, $38


Lily Ko (lily7x7 @gmail.com) studied fashion design and merchandising at Central Saint Martins and the Academy of Art University. In addition to writing for 7x7, Lily is on the creative team at Pottery Barn, and works as a freelance stylist, writer, and designer.