(Courtesy of Universal Standard)

Sweaty Betty Lunges Into Cow Hollow, Universal Standard Comes to Town + More Style News

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This week in Bay Area fashion, beauty and retail news.

(Courtesy of R Label)

R Label Opens on Fillmore (for a Month)

Four-month-old R Label, maker of pitch-perfect wardrobe essentials, just launched its first pop-up shop in the former Gimme Shoes space (RIP). Through October 6th, you'll be able to scoop up modern timeless pieces in luxe fabrics and flattering silhouettes—at prices that won't make you cringe. Keep an eye out for fresh fall additions to the SF brand's small-but-mighty lineup. We'll be making a beeline for the silk sweatshirt ($145), the silk tunic dress ($165) and favorite long-sleeve tees ($65). // 11am to 6pmTuesday through Saturday, 11am to 5pm Sunday; 2358 Fillmore St. (Pacific Heights), shopthereset.com

Universal Standard Pops up at Nordies

The curve-loving, digital-first women's clothing brand Universal Standard is currently road-tripping—and SF is on the itinerary from Thursday, September 21st through Sunday, September 24th. Nordstrom, at Westfield San Francisco Centre, will play host for the first three days (11am to 7pm), where shoppers will be greeted by the cool modern essentials (sizes 10–28) for which the much-adored label is known. Founders Polina Veksler and Alexandra Waldman will be on hand, as well. On Sunday (11am to 2pm), aspiring models should hightail it to Jules Maeght Gallery, where Universal will be holding a trunk show and hunting for the star of its next national campaign. Time to start practicing your smizing. // Nordstrom, 865 Market St. (Union Square); Jules Maeght Gallery, 149 Gough St. (Hayes Valley), universalstandard.net

(Courtesy of American Giant)

Fall for American Giant's New Collection

American Giant's new fall styles for guys and girls have arrived—and, naturally, we're all about the pieces made in Oaktown. These include two structured (and badass) jackets that are simultaneously rugged and refined. Both the men's mechanic's jacket ($228) and women's utility shell ($198) are made of a durable water-resistant canvas designed to get better over time…a la your favorite jeans. Choose from Cargo Green and Raven Black. And for all the diehard lady hoodie lovers out there, don't miss the new stretch full zip ($84), which comes in a yummy French terry, a slightly boxy silhouette and a bunch of yummy shades. // american-giant.com

(Courtesy of Batch)

A Next-Gen Home Décor Retailer Debuts

Meet Batch. It's a brand-new showroom that's serving up an innovative way to shop for furniture, art, beauty, food, electronics and more. They are calling it "contextual commerce," which means the store is designed to look like a home where stuff is placed where it should be. In other words, you're meant to open drawers, closets and cabinets and, ya know, buy what's in there. Products from local, international and online-only brands are woven into the gorgeous space and will be refreshed often. The first batch includes items from 17 Patterns, Elvis & Kresse, Voyage et Cie, Far + Wide Collective and Grown Alchemist. The only problem with this concept...getting people to leave ain't gonna be easy. // 1648 Pacific Ave. (Russian Hill), visitbatch.com

(Courtesy of Sweaty Betty)

Get Your Sweaty Betty on in Cow Hollow

With the recent opening of London-based Sweaty Betty on Union Street, Cow Hollow's main drag furthers its rep as SF's Workout-Wear Central. The retailer's first SF storefront, located in the old Nine West spot, serves up athletic-wear (leggings, shorts, tanks, sports bras, etc.) for virtually every sport imaginable, as well as loungier styles tailor-made for après sweat sessions. For almost 20 years, Betty's M.O. has been the same—to empower women through fitness, with clothing that sits at the intersection of style and performance. You know what's also empowering? The complimentary kombucha. // 2086 Union St. (Cow Hollow), sweatybetty.com

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