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Maison Margiela's Opening Party: Fame, Beauty and a Couch to Kiss Your...

"Tomorrow I'll be famous forever." With those words scrawled graffiti-like by Dutch artist Selwyn Senatori on the back of her Sunaj jacket, Sonya Molodetskaya epitomized the chic irony of Maison Margiela's new boutique on Maiden Lane at its recent opening party.

Gwyneth Paltrow Teams up with Juice Beauty for Earth Day

Academy Award-winning actress and lifestyle entrepreneur Gwyneth Paltrow was recently tapped to be the creative director of makeup for local skincare line Juice Beauty, and she showed her passion for the brand last week at an Earth Day event.

Property Porn: $4.6m Secluded Wine Country Estate

Located in the 165-acre enclave of Savannah Estates, this luxury home sits on more than 26 acres with an infinity pool with a waterfall, sauna, and more Wine Country deliciousness.

Get Gym-Chic With Local Startup The Sweatbar

The power of a hot workout outfit cannot be overstated—the right top can both inspire minutes more gym time and double up for a night out. So when local e-tailer The Sweatbar launched last week with activewear as fit for a run down the Embarcadero as a dance-off at Harlot, we were on board to get physical. Eat your heart out, Olivia Newton John.

Kiss the Fitting Room Goodbye With SF Startup Lyon + Post

FiDi-based startup Lyon + Post is making a big promise to fashion mavens: Never enter a fitting a room again. Simply shop online, and try clothes on (at home!) before you buy. Hallelujah.

California College of the Arts Presents Annual Student-Designed Fashion Show

Counting the weeks until Project Runway comes back into season? Alleviate some of that angst and join California College of the Arts Annual Fashion Show.

Property Porn: Bestselling Author Ellen Sussman's $5.5M Los Altos Home

New York Times bestselling author Ellen Sussman is moving to Sebastopol. She's put her Los Altos home on the market and, boy oh boy, it's a writer's paradise.

Meet the Bay Area's Next Top Models

The fashion industry may call New York its primary residence, but that's not stopping the Bay Area from turning out some of its freshest faces. Meet five Bay Area models who are taking fashion by storm.

Waterless Manicures and More Drought-Friendly Style Tips From SF Experts

Listen up, Cali girls and guys: We're in a drought. From hell. And while bathing less is one solution, there are other ways to do your part (without stinking) in the style and beauty departments. Here are some tips from a few SF experts.

Street Style: The Men of San Francisco's FiDi

When we moved 7x7 HQ from techie SoMa to downtown SF, we were immediately smitten with the boys. Or rather, the men who, in this part of town, are particularly dapper in suits, ties, and polished accessories for working grownups. We felt it our duty to catch up with these handsome lads and to share them with you in all their photogenic glory. Because really, who doesn't love a man in a suit?!

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