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Style + Design

Halloween Makeup How-To: Alexis Traina as Maleficent [Video]

When we asked Alexis Traina, proprietor of Modern House Wines, makers of impossibly hip California vintages, if she’d let us transform her into Angelina Jolie’s Maleficent, she replied, “Why not? We both like black clothes and headgear!”

7x7 Salutes SF's New Fashion Honor Guard at the Style Council Dinner at Pabu

On September 25th, 2014, 7x7 gathered San Francisco's style elite to raise a glass to the 2014 Style Council members at Pabu, the most recent addition to the noted Michael Mina restaurant clan.

The Best Boutiques Off Valencia Street

Valencia Street is an eclectic mix of coffee houses, restaurants, bars, and boutiques—but for some special and sometimes hidden treats, just go a few blocks off the main drag.

What Sonya Molodetskaya Wore During Paris Fashion Week

Sonya Molodetskaya, volcanic fashion explosion and better half of former San Francisco mayor Willie Brown, has made a name for herself in 7x7 editorial meetings. Her looks are, in a word, jaw-dropping. So, we have vowed to fashion-stalk Sonya as she takes her singular style to the streets each week. 

Fashion Lovers Enjoy Trends, Bubbles, and Private Shopping with 7x7 and Saks Fifth Avenue

Bay Area stylists, bloggers, and fans of all things sartorial journeyed to Union Square for a chic fête with 7x7 at Saks Fifth Avenue highlighting the crave-worthy contemporary selection at Saks this season.

Chaiken Clothing's Sample Sale Includes Discounted Runway Gems

If you haven't already started to pack your closet with fall essentials, you're actually in luck, the best sample sale of the season just started!

Property Porn: Zynga Founder Mark Pincus' Gold Coast Mansion for $18M

Two years ago, Zynga founder Mark Pincus and One Kings Lane founder Ali Pincus put down a whopping $16M for this Dutch Colonial home on one of San Francisco's most prestigious avenues: Pacific.

7 Design-Savvy Ways to Hydrate Once SF Bans Plastic Bottles

Starting October 1, it's going to be illegal to sell plastic water bottles on public property. For now, sports stadiums and food truck vendors are exempt, but seeing that we’re riding a wave of utilitarian chic, there’s no time like the present to BYOB. From curvilinear to charcoal filtered, here are seven water bottles for the discerning zero-waste-aspiring citizen.

Editors' Picks: Half + Half Tees, Cannabis Perfume, & More

What 7x7 editors were crushing on this week when they should have been at work. 

New Deal Design Studio Reveals The Secret Of Revolutionary Design

It’s surprising (and intriguing) to hear Gadi Amit say that his multi-disciplinary teams work together “quite chaotically.” Amit is the soft spoken founder and principal designer of New Deal Design studio, which has designed such award-winning technology products as Fitbit, the Lytro camera, and Google's (GOOG) Ara phone. Not the kind of profile one would associate with a lack of discipline.

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