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Style + Design

Alternative Apparel's Erik Joule Advocates For Sustainability on a Corporate Scale

It may be small, but San Francisco is a city that continues to matter,” says Erik Joule, whose company chose to open the third location of Los Angeles based Alternative Apparel here, back in January, to make a point. “This city has always led the way with innovation,” says the 43-year-old Russian Hill resident. He deems the environment just right for “a brand like ours, whose goal it is to lead in a transparent and responsible way.”

Street Style Report: Clean Lines and Subtle Details in Lower Pac Heights

You know it's really good when you want a guy's entire outfit in girl sizes. We spotted healthcare worker J.R. David in what we're calling the perfect jacket, enviable Celine slip-ons (pre-stormy weather, of course), and more -- all of which just got added to our want list.

Seven Favorite Things: Stationery From Ferme A Papier

If you're anything like us, you can't pass by a stationery shop without stopping in. That said, art hoarders and stationery addicts beware: local designer Cat Seto is back in a big way with her new line, Ferme a Papier (Farm to Paper).

Look of the Week: Top Beauty Picks for Spring

Renew your beauty regimen this spring with seven fresh, glow-inducing, easy-to-use products that really work.  

Shop Talk: Conifer Closes, Oakland Vintage in SF, and More Retail News

Bringing you the latest in retail therapy around the Bay Area. 

This House Cray: A Russian Hill Mansion With Views Worth $9 Million

Where: 801 Francisco Street 

Asking Price: $8,995,000

Year built: 1909

Street Style Report: A Local Blogger Turns Up the Heat in The Marina

When you think about sexy clothing, knee-length skirts and sweaters aren't typically the first items to come to mind. And yet, local blogger Jessica Wolfrom nails it with her coy red pout, and black-and-white look that would turn heads day or night.

13 Items to Keep You Looking Haute in Winter

Winter? Whatever! It's haute in here. We rounded up the top, locally-sourced, must-have items to keep you looking chic in the cold. 

Seven Favorite Things: Legion + Q&A With The Owner

Nestled between Chinatown and FiDi, the few-months-old boutique Legion adds new flare to the hood as a welcome haven for tourists and locals alike. For owner Sydney Pfaff, it's an exciting first retail venture after working for years as a local writer (she even did a tour with 7x7).

Look of the Week: Men's Grooming Essentials for Spring

Fellas, it's time to rethink your grooming (or lack thereof). Whether you're in store for a beard trim or a new signature scent, here are seven rockstar products to get you ready for spring. 

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