Style + Design
On any given day, former designer to the Royal Family of Saudi Arabia and Bebe exec Azadeh Riaz is hard at work in her Union Square atelier creating her made-to-measure daytime, evening and special occasion garments for San Francisco’s haute set. In the midst of her work custom-fitting pieces from the spring collection, refining designs for fall and planning an expansion later this month into the ground floor of her current building (a space formerly occupied by Prada), Azadeh took a moment to chat about her time with Bebe, the future of fashion and the staying power of lace.
What got you started in fashion?
Shu Uemura may be the go-to beauty destination for lush lash applications, but the Japanese cosmetics brand is attempting to edge into Benefit’s brow grooming territory with the recent launch of its Tokyo Brow Bar at Shu Uemura boutiques across the country. While several of the boutiques have rolled out in-store wax and tweeze services, SF’s Fillmore Street store still awaits the green light on its aesthetics licensing (we’re told to stay tuned for the full services to arrive by late summer). The good news?
The latest reason to head to Polk Street? Tedda Hughes Gallery Boutique opened its doors over the weekend. In the eponymous shop from local artist and designer Tedda Hughes, clothing and accessories from such independent designers as Richard Ruiz, She-Bible and Helena de Natalio accompany new work from local artists such as Hilary Williams, dk haas and Trish Tunney.
Hughes hand picks each piece in the white-walled, uncluttered space punctuated by simple bohemian-chic details (a single white sitting bench, an ornate silver mirror, a vintage birdcage).
The folks behind GAMA-GO got quite a surprise when they tuned in for a recent airing of “American Idol.” Contestant Alex Wagner-Trugman took the stage donning one of the local apparel and accessories company’s limited edition Flock You t-shirts, which sports a silkscreened flock of frenzied birds across its front.
“A bunch of us here watch the show, and we were like, ‘Hey that looks like a GAMA-GO t-shirt.’ We didn’t actually know beforehand,” the label’s co-founder Chris Edmundson says.
Edmundson adds with a laugh:
I just returned from judging entries for the St. Vincent de Paul Society’s “Discarded to Divine” fashion show fundraiser and went through 110 items in less than a couple hours. It’s a dizzying and fun experience taking in the array of women’s eveningwear, accessories, children’s wear and men’s wear ranging from on-trend and wearable to over-the-top Burning Man fabulous.
Beware the Ides of March? Not a chance. With spring in full effect, there’s no other place we’d rather be than out and about this weekend. Here are three stops on our list:
We love the thrill of the hunt as much as the next gal, but sometimes you just want what you want when you want it. And this season, we want gorgeous, one-of-a-kind statement jewelry. Enter: Sasha Maksutenco, whose vintage finds are available on her new e-tail site sashamaksvintage.com and (in limited selection) at Russian Hill’s Anica boutique.
In need of a midweek dose of retail therapy? We sure are. Three local designers are offering their wares at serious discounts this week.
She-Bible: In preparation for the release of its forthcoming spring collection, this local label has put many of its cozy, go-anywhere pieces on sale and is offering an additional 25 percent off all online purchases today through midnight on Thursday. Just type the discount code snuggie into the coupon box and add your item to the shopping cart. You’ll also receive free shipping for orders over $100.
Name: Zoe Fisher
Occupation: Student at The Urban School of SF and Fashion Designer (Zoe Alexander)
Spotted: Ferry Plaza Farmers Market, 1:15 p.m.