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Style + Design

Casual Confidence

Brie

Brie, 30, writer
Lives in: Laurel District in Oakland
Wearing: dress from Target, earrings from Turkey
My style icon: My grandma

*Title supplied by subject to describe her look.

Old Is In

Alexa

Alexa, 31, visual merchandiser
Wearing: Ray-Bans, a vintage dress, brown leggings, brown suede flats and vintage earrings. (Her bike is a 1970s Schwinn.)
Favorite vintage shop in the Mission: Idol Vintage (3162 16th St., 415-255-9959)—“I like anything that’s old.”

Coming from a Date

Richard

Richard, 21, sales associate
Lives in: downtown SF
Wearing: H&M jacket and belt, Bloomies shoes, Express jeans
My style icon: Marc Jacobs

*Title supplied by subject to describe his look.

Punk Lover

Sook-Yeong

Sook-Yeong, 26, fashion design student
Lives in: Japantown
Wearing: Vintage jacket, top from Korea, Diesel boots, earrings from Hayes Valley store.
My style icon: I don’t have an icon, but I really like the punk style.

Vintage Meets D.I.Y.

Alyssa

Alyssa, 28, graphic designer for ReadyMade magazine
Lives in: NoPa
Wearing: Vintage velvet blazer from Goodwill, Old Navy tank and jeans, Steve Madden flats, Fred Flare doorknockers, necklace and ring are self-made (check out grayskyes.etsy.com), brooch from thrift store.

Helmut Lang Opening

I just got back from hanging out with Emerson, Tony and Doug—the helpful hipster crew at the new downtown Helmut Lang store—who gave me the grand tour of the sleek, industrial space. It opened four days ago at 120 Maiden Lane and is only the second boutique of the Austrian-born designer’s to open in the U.S. (the other is on Melrose Avenue in LA). The store’s undone aesthetic is in line with Lang’s trademark minimalist designs. From the outside, you might not even realize it’s open. There’s no sign and the raw, three-story building looks very New York industrial with lots of glass, exposed air conditioning tubes, unpainted dry walls and concrete floors.

Look of the Week: Hush II

Join us weekly as the Notori.us crew features a look that is meticulously styled, coiffed and made up to create an edgy, runway-ready look with fashion-forward selections straight from local boutiques in your neighborhood.

 Hush II
For the day: Acne narrow leg jeans ($299); A.P.C. wool sweater ($204); grey hat is model's own.

Inspired by Cold Can of Tecate

Ed

Ed, older than you think, sales rep for Adidas
Wearing: Adidas camo trucker cap procured from eBay Japan, solitary arts T-shirt from Geoff and Yongki, Adidas Campus skate shoes.
My style icon: Stuart Braithwaite rules.

*Title supplied by subject to describe his look. Subject participated in Thread, the traveling fashion event showcasing local designers, on Sept. 22. Mark your calendars for Thread's return on Dec. 16.

photography by Misha Vladimirskiy

Hip and Comfy

Pamela and Joanna

Joanna (left), 34, designer/digital artist
Lives in: Potrero Hill
Wearing: Red Star Ind. Boombox T-shirt, Diesel jeans, G-Star blazer
My style icon: me!
My most recent fashion find: G-Star blazer

Pamela (right), 33, photographer
Lives in: Potrero Hill
Wearing: Red Star Ind. Microphone T-shirt, Diesel jeans

Stay-at-Home Dad

Jerrad

Jerrad, 34, manufacturing plant owner for Tank Theory
Lives in: Sacramento, CA
Wearing: Tank Theory jacket, Tank Theory sinister circus T-shirt, Levi’s 511, Vans Sk8 High Tops
My style icon: Vincent Gallo
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