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Style + Design

Look of the Week: Hush II

Join us weekly as the Notori.us crew features a look that is meticulously styled, coiffed and made up to create an edgy, runway-ready look with fashion-forward selections straight from local boutiques in your neighborhood.

 Hush II
For the day: Acne narrow leg jeans ($299); A.P.C. wool sweater ($204); grey hat is model's own.

Inspired by Cold Can of Tecate

Ed

Ed, older than you think, sales rep for Adidas
Wearing: Adidas camo trucker cap procured from eBay Japan, solitary arts T-shirt from Geoff and Yongki, Adidas Campus skate shoes.
My style icon: Stuart Braithwaite rules.

*Title supplied by subject to describe his look. Subject participated in Thread, the traveling fashion event showcasing local designers, on Sept. 22. Mark your calendars for Thread's return on Dec. 16.

photography by Misha Vladimirskiy

Hip and Comfy

Pamela and Joanna

Joanna (left), 34, designer/digital artist
Lives in: Potrero Hill
Wearing: Red Star Ind. Boombox T-shirt, Diesel jeans, G-Star blazer
My style icon: me!
My most recent fashion find: G-Star blazer

Pamela (right), 33, photographer
Lives in: Potrero Hill
Wearing: Red Star Ind. Microphone T-shirt, Diesel jeans

Stay-at-Home Dad

Jerrad

Jerrad, 34, manufacturing plant owner for Tank Theory
Lives in: Sacramento, CA
Wearing: Tank Theory jacket, Tank Theory sinister circus T-shirt, Levi’s 511, Vans Sk8 High Tops
My style icon: Vincent Gallo

Cheap Chic with the Beastie Boys

Shilpa and Troy

Plug2*, 29, women’s merchandising for the Gap, whatimseeing.com blogger
Lives in: Potrero Hill
Wearing: H&M dress, Banana Republic tights, Miss Sixty flats
My style icon: Fornarina

Plug1*, 32, men’s/athletic merchandising for the Gap, whatimseeing.com blogger

Look of the Week: Hush

Join us weekly as the Notori.us crew features a look that is meticulously styled, coiffed and made up to create an edgy, runway-ready look with fashion-forward selections straight from local boutiques in your neighborhood.

 Nicole's Day Look
For the day: Tree Sonia tie front top ($287); KA7 skinny jeans in navy ($178); Jovovich-Hawk Marie-Ange red coat ($760); Candela NYC fish ballerinas ($267).

Thrown Together Last Minute

Gina

Gina, 35, freelance arts writer/jewelry designer/film production coordinator
Lives in: SF
Wearing: vintage '70s dress
My style icon: Edith Head (film costume designer)
My most recent fashion find: dusty rose-colored sweater poncho

*Title supplied by subject to describe her look. Subject participated in Thread, the traveling fashion event showcasing local designers, last weekend. Mark your calendars for Thread's return on Dec. 16.

photography by Misha Vladimirskiy

Urban Magnum

Canaan

Canaan, 34, QA tester
Lives in: Inner Sunset
Wearing: Banana Republic hat, HUF sweatshirt, Levi's jeans, Nike shoes, Tecate beer in hand
My style icon: Vivienne Westwood

Minimal and Clean

Jonathan

Jonathan, 31, design director for 49 SQ. MI.
Lives in: SF
Wearing: Indu Homme blazer from Hong Kong, American Apparel top, Nudie jeans, Converse from Hong Kong
My style icon: Martin Margiela

Ladylike at Thread

Sharon

Sharon, 26, fashion designer
Lives in: Upper Haight
Wearing: BCBG Max Azria "riding dress," lace tank top and vintage shoes
My style icon: I heart Marc Jacobs.

*Subject participated in Thread, the traveling fashion event showcasing local designers, last weekend. Mark your calendars for Thread's return on Dec. 16.

photography by Misha Vladimirskiy
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