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2010 Style Council

2010 Style Council

Introducing seven style makers who represent the SF aesthetic at its finest— from classic with a twist, to high-design retro, to cutting-edge modern.

The Urban Gentleman: Tyler Mitchell, co-owner and men’s merchandise manager, Wilkes Bashford

What is a 31-year-old former Boston College soccer player doing managing a luxury department store? The answer: part family legacy, part personal passion. Growing up in the business—his family owns the Mitchells chain of stores on the East Coast—Tyler Mitchell always had his hand in retail, learning the buying end of things at Harry Rosen in Canada and vendor operations at Brioni wholesale in New York. As men’s merchandise manager at Wilkes Bashford, which the Mitchell family bought last December, he’s tasked with marketing a classic, high-end SF brand to a broader, younger audience. Hipsters, it’s time to get measured.

What fashion mistake do most SF men make?

I always see men wearing clothes that don’t fit right.

The Sartorialists: Brian Scheyer and Jill Giordano, founders and designers, gr.dano

For those of us with high hopes for the state of San Francisco’s fashion reputation, Jill Giordano and Brian Scheyer are the couple to watch. Since launching gr.dano in 2006, the design duo has grown from a small upstart line to one garnering national attention. Season after season, they produce neutral-hued, architecturally-inspired women’s apparel in versatile yet structurally sophisticated silhouettes, right from their SoMa studio. Their latest coup? Joining the ranks of past recipients (such as Rodarte and Trina Turk) as fashion honorees in this year’s California Design Biennial, on view at the Pasadena Museum of California Art through Oct. 31.

As partners, how similar is your fashion sense?
BS: We agree on almost everything, don’t you think?

The Top Hat: Behida Dolić, milliner

For Behida Dolić, it’s all about the ’20s cloche. The Bosnia-born milliner spends her workweek hand-draping elegant creations for Bay Area women who want a throwback to vintage elegance. While studying fine art in Italy, Dolić fell for 20th-century American fashion, moved to the U.S. and finished her degree at the San Francisco Art Institute. Now a Berkeley resident, Dolić sees the hat as wearable sculpture—the accessory that adds instant class and confidence to any woman’s ensemble. For her, it’s all about mixing old-fashioned refinement and modern simplicity. We’ll vouch for it: Simply put on one of Dolić’s hats, and voilà! You’re instantly a lady.

What are some timeless pieces for every woman?

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