Skip to Navigation Skip to Content


7x7 Says Goodbye To All That Ink & Paper

As many of you already know, this week we announced that 7x7 is shedding its old print clothes to move with the times as an all-digital San Francisco magazine. For 13 years, we have poured heart and sweat into the pages of a regional book filled with all the cool news, stylish happenings, and brilliant people in the SF Bay Area. Our magazine has evolved and improved, and we believe that each new issue has been our best. But the challenges facing the print industry have only continued to grow, and we’ve struggled alongside the best of them trying to make it work. At long last, we’ve decided to cease swimming against the current and move with it instead.

Our First eBook Identifies 30 Startups Rocking the Universe

Our First eBook Identifies 30 Startups Rocking the Universe

Over the past twenty months, I’ve been meeting with entrepreneurs throughout the Bay Area, trying to get a handle on the fast-moving technology boom that is sweeping through our communities.

In the process, I’ve profiled hundreds of startups and the people behind them.

Now, thanks to a partnership between 7x7 and Hyperink, we are issuing our first ebook, 30 Startups to Know Now, based on that work.

Photos: 7x7's VIP Reception for New Executive Editor Chloe Harris Frankeny at Parallel 37 in the Ritz-Carlton

On January 18th, San Francisco's elite business leaders were invited to the Ritz-Carlton San Francisco's beautiful new lounge and restaurant, Parallel 37, to meet 7x7's new executive editor, Chloe Harris Frankeny.

Chloe's strong fashion background and editorial vision were on full display as she announced a major redesign of 7x7's magazine, which will launch in March 2012 with the annual Spring Fashion Issue. Guests garnered face-time with Chloe to explore ways to collaborate throughout the year.

Calling All Creative Types

Alignment by Kyle Jorgensen

Got talent? Submit your work for a chance to be published in 7x7.

Photos: 7x7's Best Of The City 2011 Party at Ghirardelli Square & Fairmont Heritage Place

On June 9, 7x7 assembled San Francisco’s most acclaimed and prominent stars to commemorate our selections for the best people, places and things in the city, staging a singular VIP event co-hosted by Ghirardelli Square and Fairmont Heritage Place.


7x7 and Wells Fargo's "Empower U" Pride Party at 111 Minna

























Hey, we're throwing a Pride party with Wells Fargo and we want you to come. Head out to 111 Minna on Tuesday, June 21 from 7-8:30 pm to get your Pride on with a few cocktails, tasty light bites courtesy of Small Potatoes Catering and beats by DJ Dylan Mahoney. Marke Bieschke,  local writer and author of the new book Queer: The Ultimate LGBT Guide For Teens, will also be in the house. The whole soiree's our kick-off to Pride weekend and also a benefit for the nationwide anti-bullying program Make it Better, whose mission is to raise gay teens' self-esteem and confidence. 

Come have a cocktail, get your groove on and support a great cause.

Scenes of the City: Burrito Joints and Taco Trucks

By now, you've probably heard (or commented on) our naming (by blind taste test) of the top 7 burritos in San Francisco.

For this week's "Scenes of the City," we turned to a few of San Francisco's burrito joints and taco trucks that make all the magic possible.

All Photos and Copy by Joseph Schell


Chorizo, white onion, cilantro and tomato sizzle on the stove top at Papalote in NOPA.

Scenes of the City: Street Portraits in the Castro District

For this week's Scenes of the City, we went to the Castro District and captured a dozen or so street portraits of the people passing by near Castro and Market streets.


All photos and words by Joseph Schell

Gingerbread Houses For Charity @ The Palace Hotel On Display Black Friday

Who doesn't have fond memories of gluing together ramshackle gingerbread houses with snow-white frosting and candy decor in elementary school? Well, the gingerbread architects at the Palace Hotel are lightyears ahead in their mastery of building starchy structures than we ever could have imagined, and this Friday, November 26th you can see their work on full display and vote for which you think is the most magnificent until December 31st, all for a good cause.

Fashion, Cocktails & Music @ Macy's Kenneth Cole Reaction Menswear Launch

Have some fun after work for once and drop by Macy's Union Square next Thursday the 28th at 6 pm for the launch party of Kenneth Cole Reaction Men's Sportswear.

We at 7x7 are helping put on this solid night of fashion, music, cocktails and snacks at the Macy's Men's Store on Level Three, where you can preview the latest Kenneth Cole Reaction collection and create your own DJ mixes!

If you spend over $75, you'll get a free set of Kenneth Cole Reaction speakers! Score!

Daily Newsletters

Essential SF knowledge in your inbox