Skip to Navigation Skip to Content

7x7 Magazine

Graphic Content: Spring Fashion Inspired by Contemporary Art

Contemporary art is fashion’s latest muse, with collections referencing modern painters from Mondrian to Gary Hume. Now, collectors can wear a masterpiece.

Alternative Apparel's Erik Joule Advocates For Sustainability on a Corporate Scale

It may be small, but San Francisco is a city that continues to matter,” says Erik Joule, whose company chose to open the third location of Los Angeles based Alternative Apparel here, back in January, to make a point. “This city has always led the way with innovation,” says the 43-year-old Russian Hill resident. He deems the environment just right for “a brand like ours, whose goal it is to lead in a transparent and responsible way.”

Sensory Delights and the Magnetic Charlie Hallowell Lure at Oakland's Penrose

When he started kissing babies, I was convinced: Oakland restaurateur Charlie Hallowell, 40, is on a tear. Hailed for his first two hits, Boot & Shoe Service on Grand Avenue and Pizzaiolo in Temescal, he makes the rounds at Penrose, which opened in late November, with the charisma of a politician and the authenticity of a favorite local chef. And with rapier wit and the mouth of a sailor, Hallowell is as much a part of the experience as the food.

Old-Fashioned Sherry Makes A Granny-Chic Comeback

If you last saw a bottle of sherry in the back of a dusty liquor cabinet, its San Francisco cult following may surprise you. But this old-school fortified wine is gaining momentum—going beyond esoteric insider obsession to the trendy tipple of choice.

Design Icon Shows Her Full Range of Talent at New SF Showroom

Gypset glamazons are already well versed in the textiles of Madeline Weinrib: She’s known for bringing Indonesian ikat back into vogue with her lacquered trays for Barneys New York and boho-fabulous fabric heels for Manolo Blahnik. Starting in April, the design icon will show off her full range of talent with the opening of her first West Coast showroom in the San Francisco Design Center.

Edgy, Art-Rock Goddess St. Vincent Comes to the Bay Area

Annie Clark (aka St. Vincent) is having her limelight moment. Since the New Yorker’s 2012 collaboration with David Byrne on Love This Giant, she has emerged as an edgy, art-rock goddess. Nowhere is this more evident than on her fourth solo studio album, St. Vincent, which dropped today.


Coming soon.

Behind the Scenes: 7x7 Magazine's March Cover Shoot

For 7x7 magazine's March Fashion Issue, we put on an over-the-top photo shoot at Ken Fulk's Peep Show gallery in SoMa. Take a peep behind the scenes at all the fab spring clothes and accessories, killer antiques and set design, and what it looks like to be a model for a day!

Daily Newsletters

Essential SF knowledge in your inbox