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7x7 Magazine

SoMa Loft Trumpets the Pomp and Swank of New Orleans

As the saying goes, you can take the man out of New Orleans, but you can’t take New Orleans out of the man—or something like that. For Jon Gegenheimer, a financier who is Big Easy by birth and San Francisco by choice, melding the two cities he loves into one space—his 1,200 square-foot, industrial SoMa loft—was a given.

Gourmetified Soft Serve is the Dessert du Jour

Once the stuff of drive-throughs and strip malls, soft serve ice cream and its Midwestern cousin, frozen custard, are experiencing a gourmet renaissance in some choice Bay Area restaurants.

We Heart Naja Lingerie's Underwear With Wit

When we were first introduced to Naja Lingerie, we fell in love with the sheer sass of the local brand's imagery—you'll find coquettish geishas emblazoned on the bum of a pair of cheek-bearing hipsters and a strategically placed koala in their Cheeky Knickers collection. But search further to find flattering cuts, sexy color palettes, and retro silhouettes that are pure intrigue. Here are some of our favorites:

5 Cravings, From Chocolate to Eggs Benedict

Senior editor Schuyler Bailey, who mows her way around town for the sake of the Eat + Drink section, is hungry. Here's what she's hankering for this month.

Secret Recipe: 4505 Meat's Best Damn Cheeseburger

7x7 asks the Bay Area's chefs for the recipes to their most loved cocktails, bar snacks, starters, mains, and desserts.

Mix Up Cocktails with Spirits Designed by Bay Area Bartenders

Most liquor bottles lining back bar shelves are as much products of marketing departments as they are of distillers. But, increasingly, bartenders are applying their real-world expertise to develop new spirits.

Berkeley Native Aaron Firestein Takes a Walk on the Wild Side With Bucketfeet

While Berkeley native Aaron Firestein, 28, claims that his college nickname, “Bucket,” was initially devoid of meaning (“My buddies just thought it would be funny to call me that,” he says), it was an unwittingly meaningful glimpse into his future. After a two-year post-grad stint in South America, Firestein moved to Chicago, where he began creating pumped-up kicks emblazoned with works commissioned from artists all over the world.

3 New Gourmet Food Markets Around the Bay

The Bay Area’s newest food markets are big on local and house-made provisions, in the tradition of European food halls.

Go Wild with 6 Raw and Refined Objects for Adventurous Interiors

Where refinement and imperfection meet, startling beauty is found. 

The #7x7Style Finalists Are In!

Check out the SF ladies that advanced to the final round of our #7x7Style contest. We're giving a Future Glory Chloe clutch to the three fashionistas who garner the most votes by 3/31/14. It was tough enough narrowing the submissions down to seven, so we're handing the final decision off to our readers. Happy voting!

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