Whether it’s our entrepreneurial spirit, bio-tech industry, or ingredient-driven ethos, the Bay Area is enjoying a boom in natural beauty brands. Now, wellness devotees can get as fastidious about what they slather on as what they eat.
Skincare can get a bit overwhelming, but we're finding refuge in the latest anti-aging craze: algae, from the local skincare line, Algenist.
Harrison Dillon and Jonathan Wolfson, Algenist co-founders, are anything but beauty buffs. Seven years ago, they set out to create renewable energy from algae, in their garage in Palo Alto. After studying thousands of strains of microalgae, they unexpectedly discovered a protective, regenerating compound called alguronic acid. When they took this to algae expert and Stanford professor Arthur Grossman, he basically told them they may have struck skincare gold.