Alite Designs—the SF-based adventure gear company that brought us the Sexy Hotness sleeping bags (they can be zipped together for easier, er, cuddling) and Best of SF Winner, The Outpost—is teaming up with local makers to open up a beach-themed pop-up in the Sunset district. And we're super stoked.
Jeannie Choe met Bryan Haggerty in 2006. She was supposed to be interviewing him for a design article she was writing, but they ended up chatting about everything else. “Needless to say, we didn’t talk much business that day,” she remembers. “And the rest is history!”
You may have read about their engagement on other blogs, but if not, check out the story here. The short version: Bryan designed a custom iPhone app that sent Jeannie around the city on a scavenger hunt ending in the big question.
Mission-based Alite Designs is trying to bring the sexy back to camping, and has a few tricks up its sleeve to do so.
Creative Director Tae Kim, a former North Face design director, is determined to get city-dwelling young people away from their computers, cell phones and 9-to-5 jobs and into the wilderness. But where does the "innovation" step in? Enter the "Sexy Hotness" sleeping bag ("the perfect sleeping bag for making love in the woods"), their Monarch Butterfly camping chair ("packs down to the size of a very large burrito"), their "In-Law Outlaw" tent (excellent for couples on cozy get-aways), or any of their totally styling backpacks and outdoorsy dog accessories.
In early June, Alite Designs hosted a singles event at Bloodhound Bar in SOMA, and on Friday, August 27 Alite Designs is putting on a "camp-in" movie night at Sports Basement where they'll show Stand By Me and serve beer and snacks.