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Beauty Buzz: Heliotrope Opens in Noe Valley

A new destination for all-natural skincare products and aromatherapy has arrived in Noe Valley, where cozy shop Heliotrope quietly opened its doors yesterday on Church Street.

While the newcomer will ultimately be home to the Heliotrope house brand of skin and body care products, a line that is due to launch next month, the space currently offers an array of eco-friendly, natural product lines, including EO, Earth Science, Naked Bee and Desert Essences.

“We’re trying to be all-natural and as green as we can be,” says co-owner Jonathan Plotzker.

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