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Look of the Week: SXSW

Waves of Bay Area tech geeks, music lovers and general party people alike have been gettin' down in Austin-town at South by Southwest (SXSW). With every concert being a party, and every conference having an after-party, it's basically Spring Break for grown-ups

Look of the Week: SF Indiefest Roller Disco Costume Party

Channeling Farrah Fawcett's feather hair and Dorothy Hamill's mad skate skills -- it's time to close down SF Indiefest '11 with the Roller Disco Costume Party, tomorrow night at CELLspace

Avoid the random spurts of hail, wind and rain, and instead, get caught in a storm of retro fury. A crop top, high-waisted spandex shorts, and stripped knee-highs are essentials for roller-rink movin' and groovin'. For some added 70's fever, accessorize with gold jewelry, a silk scarf, and oversized sunglasses. Oh, and don't think we forgot about the most important part -- Black Rock Roller Disco will be onsite with skate rentals.

Link Love: The $6,837 Scooter Helmet, Fashion’s Best Catchphrases and an Unlikely Tom Boy

Striking envy in fashion-obsessed scooter riders everywhere, Karl Lagerfeld’s couture helmets have hit stores, reports the Cut. What’ll it cost you? Oh, just a cool $1,805 to $6,837 each.

Victoria Beckham will reportedly re-launch her premium denim line, but this time with a new look and a new name.

Video: American Apparel Casting Call

We received word via Twitter that American Apparel was holding a casting call down the block and couldn't resist the opportunity for some prime video footage.  Watch some of our local candidates for the next steamy American Apparel ad strike a pose.

Link Love: Mandals Galore and Meet Harper's Bazaar's New Cover Girl, Susan Boyle

Daily reads from our feeds...

Conde Nast shows magazine favoritism (gasp!) by giving Men.Style.com the axe in October while introducing shiny new websites for GQ and Details, according to Ad Age.

As if the term "mandals" wasn't bad enough, now menswear designers are adding socks into the equation (via Refinery29).

American Apparel is having a really good sale, meaning they're now selling selected basics for the price they should have been selling them for in the first place.

Link Love: SF Officially The 9th Most Stylish City in the World

Daily reads from our feeds...

Paper is the new denim according to Diesel, via 10 Magazine.

Diminutive celeb stylist Rachel Zoé to launch "The Zoe Report", via The Cut.

WWD informs us that Beyoncé's alter ego is going back-to-school.

Fashion Mashup: Mission Meets Marina

With our Neighborhoods issue approaching faster than we'd like to admit, it seems like all talk around the office has been centered around SF districts this week. Though the borders between 'hoods can be fuzzy, they certainly each have a distinct style about them. We decided to have a little fun and mash up two seemingly opposite neighborhoods into one look that we could see just as easily on a girl shopping the stroller-lined Chestnut Street as one having a beer at Zeitgeist.

Which two neighborhoods should we combine next?

American Apparel Saga Heats up in the Mission

The brouhaha over the arrival of American Apparel onto Valencia Street has grown in recent days from small rumbles to an all-out hipster vs. hipster verbal slugfest on the local blogs.

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