Another week, another message from Facebook about which of your friends have birthdays this week. You could post a message to their wall. You could purchase a virtual gift for them -- the very essence of a symbolic act.
Or, starting today, you could join with others in their social network to make a small cash gift ($1-10) that just might add up to a tidy bundle for the recipient of your collective largess.
Meet Giftiki, a collaborative gifting engine that attempts to extend commerce into social media in ways that may just alter gift giving as we’ve known it up until now.
“Your social network is a lot bigger than your wallet,” says CEO Justin Stanislaw. "With Giftiki, you can contribute small amounts of money to a friend and it won’t break the bank. But, along with 20 or 30 others in their network, it will add up to a significant gift for the recipient.”