It begins as a roundabout version of a classic Internet love story, if such a thing can be said to exist. Eight-year-old Abby Pierce, an aspiring artist from small-town Ishpeming, Michigan, contacts Yaniv “Nev” Schulman, a 24-year-old New York photographer, on Facebook, asking permission to paint one of his photos. He gives it, and soon receives a copy of the painting in the mail.
The story doesn’t end there. Intrigued by Abby’s precociousness and her 19-year-old half-sister Megan, a striking blonde singer, Nev pursues a relationship with the Pierces, first online and later on the phone. He gets to know their mother, Angela, who tells him she’s capitalizing on Abby’s talents by opening her own art gallery.