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Azadeh Couture Supports the American Red Cross Bay Area Chapter

On November 19, Azadeh Couture staged a lovely, private reception and shopping event benefiting the American Red Cross Bay Area and the victims of Superstorm Sandy. The evening also brought awareness to the nonprofit organization's Hope by Design Gala, coming up on April 6.

Azadeh Riaz: From Royal Family to Queen of Lace

On any given day, former designer to the Royal Family of Saudi Arabia and Bebe exec Azadeh Riaz is hard at work in her Union Square atelier creating her made-to-measure daytime, evening and special occasion garments for San Francisco’s haute set. In the midst of her work custom-fitting pieces from the spring collection, refining designs for fall and planning an expansion later this month into the ground floor of her current building (a space formerly occupied by Prada), Azadeh took a moment to chat about her time with Bebe, the future of fashion and the staying power of lace.

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