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Barkley

How Millennials Are Changing the Worlds of Media and eCommerce

 

While demographers and marketing executives may argue over how to define generations, they agree about the impact that Generation Y -- no matter which set of age parameters you use -- is having on communications technology, ecommerce, and the media.

It’s huge, as several recent reports document.

For example, a recent study from Barkley reports that Millennials aged 16-34:

  • Watch much less TV than other Americans (26 percent v. 47 percent).
  • But watch many more TV shows on laptops (42 percent v. 18 percent), and other devices.
  • Are much more likely to be influenced by their friends about where to shop, etc. (70 percent v. 45 percent).
  • Like to check out brands on social media sites more than older Americans (53 percent v. 36 percent).
  • Like brands more if on social media sites (33 percent v. 17 percent).
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