bay area designer
For proof that print is, indeed, alive and well, look no further than the Spring 2010 collection from Serial Cultura.
The fifth collection from Oakland-based designer Jen Jennings continues the label’s love affair with bold hues and graphic prints paired with simple, flowing silhouettes. Inspired by traditional quilt patterns and optical art, Jennings’ new prints for spring abound in bright hues that can’t help but pop against the surrounding neutrals, blues and muted grays.
“I was also playing with layering of different prints. I also love color and wanted to create very graphic shapes that were very colorful and bold,” says Jennings.
While you are, of course, more than welcome to primp and preen to your heart’s content before the mirrors at the Sutter Street boutique he opened earlier this year, San Francisco-based designer Christopher Collins hopes wearers of his latest collection will need very little time gazing into their own looking glasses come spring.
“I intended for the line to be effortlessly elegant. You put it on, and it’s a look ready to walk out the door,” says Collins of his spring 2010 collection ($150-$400).