Skip to Navigation Skip to Content

black fleece

Thom Browne on Mad Men, Guy Style and the Rebelliousness of Suits

Best known for making suits cool again, Thom Browne has amassed a cult following with his eponymous New York-based label’s highly-recognizable slim-fitting men’s jackets and cropped dress pants. But with Browne now designing for Black Fleece, the Brooks Brothers’ offshoot whose second-ever retail store opened in San Francisco this month, and lending his hand in collaborations with Moncler Gamme Bleu, the designer’s modern take on mid-century silhouettes seems poised to go mainstream.

Is San Francisco Style Ready for a Serious Shot of Preppy?

With the arrival of the second standalone store from Brooks Brothers’ spinoff Black Fleece in San Francisco’s Pacific Heights neighborhood last week, it’s difficult not to wonder whether the City is on the verge of a preppy-is-chic-again style revolution.

Designed in collaboration with Thom Browne, known in the fashion world for reviving the beleaguered men’s suit and making it edgy again, the label revels in a kind of old school blue blood (think Christian Bale in American Psycho) aesthetic coupled with just the slightest twinge of irony.

Daily Newsletters

Essential SF knowledge in your inbox

Subscribe to 7x7
Renew
Give a Gift
FAQ's