By 2001, writer, educator and entrepreneur Robert Romano had already developed and sold a successful educational software company when he refocused his attention on raising his kids and writing a novel.
Meanwhile, as any parent can attest, the technological environment our kids are growing up in is radically disrupting the way they perceive the world around them, and changing the way they learn.
With his background in literature and writing, Romano found it difficult to see his son put off his summer reading (which included Walden) in favor of movies and video games until it was almost time to go back to school.
So he decided to try and do something about it. The result is a brand new educational product called StudySync, which is, in essence, a collaborative social learning tool that uses high-end videos and other interactive multimedia features to make books like the 19th-century classic by Thoreau more accessible to a 21st-century kid on his iPhone.