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BookLamp

8 Bay Area Startups Disrupting the Worlds of Media and Publishing

Newspapers, magazines, books, radio, TV, and even web-based publishers have all suffered major setbacks in recent years, with massive layoffs in some sectors and stagnant growth, at best, in others.

Meanwhile, dozens of local startups are exploring creative ways to transform old media industries into data-driven mobile/social/local services that collectively represent the prospect of a much more diverse new media landscape in the years to come.

This post highlights eight of those disruptive companies, listed alphabetically, that we have been able to profile at 7x7.com during 2011. Half of them are focused in one way or another on challenging the traditional book publishing industry, as ebook sales continue to explode.

BookLamp, a “Pandora for Books,” Launches Today

Aaron Stanton is a book browser – he loves to hang out in libraries and bookstores.

At least since 2003, while still a student at the University of Idaho, he has been dreaming of a way to improve the book-browsing experience with the help of technology.

Over the past eight years, he organized a “book genome project,” dedicated to “breaking books down into their constituent elements on a large scale,” which in turn led him to form a company, BookLamp, which is debuting today.

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