Last year, when editor Howard Junker wrote in Zyzzyva, his popular arts and literary magazine, that he was looking for a successor, an entry-level editorial assistant at another small pub in SF emailed him asking for the job. At 29, Laura Cogan wasn’t much older than the quarterly Junker founded in 1985 and operated out of the ground floor of his home near Golden Gate Park. But Cogan had been reading the journal since she was 8, after her parents moved the family to Sausalito and placed a subscription on the coffee table.
Sloane Crosley may hail from New York, but any young urbanite can empathize with her exploits. Whether she's embarking on a disastrous trip to Portugal in an attempt to be more spontaneous, trying to find the perfect apartment, or riding in a really smelly cab, Crosley projects an air of good-natured haplessness that appeals to the klutz inside all of us. Her first book of essays, I Was Told There'd Be Cake, was a New York Times bestseller and was optioned by HBO; the sequel, How Did You Get This Number, has just been released in paperback.